The PBM Racing Team enter their 30th year of competition in 2026 and as they aim for further title success in the 2026 ZYN British Superbike Championship, they have extended their long-term partnership with Hager, one of the UKs leading suppliers of electrical installation equipment.
Hager have been a committed sponsor to the team for over a decade, with the forthcoming season marking their twelfth year of association as they prepare to challenge for a tenth championship title with 2019 champion Scott Redding.
Last season the Hager PBM team reached a milestone of 150 race wins in BSB as they bid to add to their record-breaking achievements when the season gets underway at Oulton Park this May Bank Holiday weekend (May 2/3/4).
Bruce Davies, Managing Director at Hager Ltd, commented: “We are proud that we will continue our relationship with PBM and extend one of the longest team sponsorships in British Superbike Championship history. We expect that this anniversary season will be a big year for everyone involved and as the team’s title partner, we are excited to get started.
“We have celebrated big milestones together including during last season, Hager’s 70th anniversary at Assen and the team’s achievement of 150 BSB race wins, and the joint goal is obvious - to continue that success this year!
“Being part of the most successful team in BSB history and giving Hager guests a VIP experience with PBM throughout the season, always creates unforgettable memories. We know that the team have winning pedigree and with a proven champion in Scott Redding, we are looking ahead to another successful season for Hager PBM Racing.”
Team Owner Jordan Bird concluded: “As we enter our 30th year in racing, we are proud to once again have Hager as our title sponsor. Reaching this milestone together is a big moment for our team. Both Frank and I are incredibly proud to continue our father’s legacy. While the team has evolved over the years, the core values and championship-winning mind-set he instilled in us remains unchanged.
“Hager has played a crucial role in our history and remains an integral part of our future. We extend our sincere thanks to Bruce and the entire Hager team for their continued trust and belief in our programme.
“As the new season approaches, we look forward to seeing you all trackside as we battle it out to get our hands on our tenth championship title.”